Page 1 of Glenn Harrington's writing

1. Social Media for Small Business: 52 Points Toward An Informed Decision Information overload emerged as a public health concern in the mid-nineties. An increasing volume of e-mail, voice mail, and faxes were competing with other media for people's attention more than ever before. P sychologists were speaking of... (posted by Glenn Harrington 1 year 192 days ago.)

2. Nine Reasons to Pay A Pro Editor to Review Documents for Publication Part 1: Five Ways Your Computer Fails You The five statements that follow point out how spell-check, grammar-check, and style-check tools fail to catch some errors in spelling, grammar, and style. It is possible that the word-processing... (posted by Glenn Harrington 1 year 204 days ago.)

3. How to Distinguish A Conscientious Editor from An Insensitive Butcher We live in a time when the simple act of writing makes a person a writer. Many writers write simply write to please themselves. They often wonder what's wrong with readers who do not recognize the merits in their writing. They might also get... (posted by Glenn Harrington 1 year 209 days ago.)

4. Use A Compelling Elevator Speech to Hook New Prospects In many times and places around the world, children ask their peers, "What's your favourite color?" The question is generally answered in the same playful manner in which it is asked. Then the questioner gets to name his or her favourite color in... (posted by Glenn Harrington 1 year 232 days ago.)

5. In A Compelling Elevator Speech, Say Why People Buy From You When account representatives, customer service reps, and others in sales find out that they must briefly describe three problems that they solve in emotional terms, they often resist. Some refuse. The other ingredients in the recipe for a... (posted by Glenn Harrington 1 year 251 days ago.)

6. What Problem Do You Solve? Authenticity Rules Remember the TV commercial with these lines? Boy: What's this stuff? Brother: Some cereal. It's supposed to be good for you. Boy: I'm not gonna try it. Brother: Let's get Mikey. Boy: He won't eat it.... (posted by Glenn Harrington 2 years 44 days ago.)

7. Loyalty Without Bribery Phrases such as points program , loyalty rewards , frequent buyer , and loyal customer are often used in similar contexts. The central idea is that a company that rewards consumers for making repeat purchases can secure steady business from them... (posted by Glenn Harrington 2 years 84 days ago.)

8. Value, Efficiency, and the Billable Hour In the 1987 film The Secret of My success , Brantley Foster, a recent university graduate, finds himself laid off from his Wall Street job before his first day of work. Having just moved from Kansas to New York City, he persuades his uncle to... (posted by Glenn Harrington 2 years 141 days ago.)

9. Why Most Newsletters Don’t Work part 1: Success and How to Monitor It Some people think newsletters don't work. Often, they're right. In a world where most newsletters don't work, it is common to be confused about how to define newsletter success. What's it good for? Over the past ten years, I have paid attention... (posted by Glenn Harrington 2 years 155 days ago.)

10. Two Investment Advisors with Differing Approaches to Newsletters and Differing Results The story of Lynne & Dave Note : This is the actual story of Lynne and Dave, as told by Glenn Harrington of Articulate Consultants. Other renditions of this story are in circulation. This is the original. two investment advisors ... (posted by Glenn Harrington 2 years 155 days ago.)

11. How to Waste Money Quickly In Advertising Do-it-yourself Pitfalls: How to Waste Money Quickly In Advertising 1. Plant negative ideas into people's minds. The ad headline Don't waste another dollar plants the idea of wasting money into people's minds. The call to action Don't... (posted by Glenn Harrington 2 years 155 days ago.)

12. The Elevator Speech That You Whisper There are people who believe that a great elevator speech needs to be delivered with enthusiasm. They would like everybody on the elevator to hear it and be moved. That is why many rehearse their elevator speech to deliver with passion an exciting... (posted by Glenn Harrington 2 years 166 days ago.)

13. What Makes A Compelling Elevator Speech: Escaping or Avoiding Pain Imagine riding an elevator with strangers. One asks you, "What do you do?" You have until the elevator reaches the next floor to answer the question. If you answer compellingly, then you could get sales leads or referrals. The goal is to answer so... (posted by Glenn Harrington 2 years 166 days ago.)

14. Marketing Tip: Avoid Direct Competition Coca-Cola and Pepsi-Cola have been engaged in direct competition for over100 years, which is about 99 years too long. Originally marketed as health tonics, the two products are very similar, cost about the same, cater to the same market, and have... (posted by Glenn Harrington 2 years 167 days ago.)

15. Questioning the Billable Hour part 3: Seven Industries Situation A: Is Faster Service Worth More? Your computer is not working properly. You have tried to understand the problem and find a solution that you can implement yourself. Yet, after trying, you are no closer to a solution, you find the... (posted by Glenn Harrington 2 years 184 days ago.)

16. Questioning the Billable Hour part 1: The Sketch Artist, A Parable about Pricing Paris, France, 1948: A young woman strolls along a downtown street and notices a man busily sketching a bowl of fruit. She stops. "Do you sketch portraits?" she asks the man. "Yes, I do," he replies, not looking up from the paper. "Will you... (posted by Glenn Harrington 2 years 184 days ago.)

17. Key Message Blunders - Part Two: Over-promising Many people like to present their company or its products and services as a wonderful surprise or as exceeding anybody's expectations. The problem with such over-promising is that it implies low or misguided expectations as well as gullibility in... (posted by Glenn Harrington 2 years 188 days ago.)

18. Five Steps to Successful Print Advertising 1. Clearly identify who you want to reach (posted by Glenn Harrington 6 years 100 days ago.)

19. Yes, Words Really Do Matter Despite the high volume of e-mail circulating all the time, there is often no substitute for talking with people. Indeed, in many organizations, big decisions are made only after in-person conversations. Many career people take this seriously.... (posted by Glenn Harrington 6 years 120 days ago.)