Glenn Harrington

How to Increase Cost-effectiveness in Small Business Marketing

How to Increase Cost-effectiveness in Small Business Marketing For an independent business to succeed, it must invest steadily in marketing.The on-going success of many companies in many industries over many years has proven this. Yet, since the global recession that began in 2007, many companies have sought ways to get high returns from a pared-back marketing budget. Saving money and... (posted by Glenn Harrington 316 days 8 hours ago.)

Three Reasons Why Independent Businesses Need Authentic Key Messages To Succeed

Avoid Direct Competition. Whether your company operates clothing boutiques, sells insurance and investment products, or makes violins by custom-order, it’s the same. The availability of substitutes or alternatives has grown while communications technology has rendered the world a global village. Because of this, a company not seen as irreplaceable (must-see... (posted by Glenn Harrington 352 days 12 hours ago.)

Key Messages Blunders Part 4: Getting It Wrong

Key Messages Blunders Part 4: Getting It Wrong Many people in business choose to present their products and services with key messages that reflect their knowledge of their company’s offerings and would appeal to themselves. This approach sometimes works. More often, a slogan or value proposition not tested on people who match the ideal client profile fails to generate results promising enough for... (posted by Glenn Harrington 359 days 12 hours ago.)

Social Media for Small Business: 52 Points Toward An Informed Decision

Information overload emerged as a public health concern in the mid-nineties. An increasing volume of e-mail, voice mail, and faxes were competing with other media for people's attention more than ever before. P sychologists were speaking of Information Fatigue, a new syndrome with symptoms plaguing a growing number as communication escalated in the information age. Since then... (posted by Glenn Harrington 1 year 87 days ago.)

Nine Reasons to Pay A Pro Editor to Review Documents for Publication

Part 1: Five Ways Your Computer Fails You The five statements that follow point out how spell-check, grammar-check, and style-check tools fail to catch some errors in spelling, grammar, and style. It is possible that the word-processing program you use catches one or more of the errors mentioned here. Even so, the five statements and examples given reveal how software developers... (posted by Glenn Harrington 1 year 99 days ago.)

How to Distinguish A Conscientious Editor from An Insensitive Butcher

We live in a time when the simple act of writing makes a person a writer. Many writers write simply write to please themselves. They often wonder what's wrong with readers who do not recognize the merits in their writing. They might also get offended by the suggestion that their writing needs an editor. Even so, the competence of a writer lies in the perception of the reader. ... (posted by Glenn Harrington 1 year 104 days ago.)